Mrs. Colorado American - New sister title to the Mrs. Colorado title in the Mrs. America Organization. This title is the 1st Runner-Up placement in the pageant.

Congratulations to Kendall Berg the newly crowned Mrs. Colorado American 2025.

Hi there! I’m Kendall Berg, and I’m so honored to be your Mrs. Colorado American 2025!

My journey to the crown has been a three-year adventure full of lessons, growth, and a whole lot of joy. I first entered pageantry in my 30s, hoping to build deeper community connections, support domestic violence survivors, and meet inspiring, high-achieving women — many of whom have now become some of my closest friends.

Honestly, I didn’t consider myself a “pageant girl” at first. I’m usually more at home in my sweatpants and reading glasses than in full glam on a stage! But what hooked me was the challenge — the opportunity to become the best version of myself, sharpen my communication skills, and embrace what makes me unique. When I placed in the Top 5 at my very first pageant, I was all in — and I signed up for my second year the very next day!

Since then, pageantry has helped open so many new doors. I founded my business, That Career Coach, and authored Secrets of the Career Game, a self-improvement book that will soon be published globally. I also launched The Lighthouse Project, which hosts two annual events to raise money, awareness, and resources for domestic violence survivors across Colorado — a cause very close to my heart.

I’ve been blessed to take on all these adventures (and tackle more 14ers than I care to count!) with my ride-or-die husband, David, by my side. Along with our two kids, K and E, we’re all about cheering each other on as we chase our dreams, giving back to our community, and soaking up the beauty and wildlife Colorado has to offer.

Over the next year, I’m excited to continue serving our community — supporting domestic violence survivors, cheering on the incredible women of Mrs. Colorado, and honoring the proud military men and women who protect and serve our great state and nation.

I hope that throughout this journey, I can inspire others to step into their dreams with confidence, clarity, and a heart for community. If you’ve ever wondered if it’s your time — it just might be!

— Kendall