5 years ago, I started a fitness business I wasn’t even ready for…
I remember in May 2018, turning to Luke Preslar and saying “there is never the perfect time to start anything new so might as well do it messy.”
We brought in 26 clients in my world that summer, I had just competed for Mrs Colorado for the first time and I shared everyday in my stories my meal prep, the workouts, the water reminders, the 330am wakeups, the treadmill walks…
And I made a lot of mistakes. I didn’t know how to do bookkeeping and file business taxes let alone start an LLC. Systems and tech were not my strong suit. Marketing on social media felt like a dog+pony show. Selling felt uncomfortable and scary. Even after world gold medals, degrees, a crown, #1 stats on my OPRs, certifications and experience in the wellness space I still questioned if I was “good enough” to coach.
I had moments I wanted to gut my eyeballs out bc I was balancing a LLC and active duty. I was stationed away from my husband for 3 years at that point so I had a lot of crying-emotional talks with my dog Shadow.
And no one knew that I was battling PTSD from multiple traumatic knee dislocations AND sexual harassment at work.
I was going through a lot but my clients were the brightest part of my day.
But because of those mistakes I’ve learned a hell a lot faster then “preparing for perfection”.
Fast forward 5 years and built a multi six figure brand. I have trained hundreds of women online and now have trained over 100 military women in the last year since my pivot in 2020.
I thought my mission was serving active duty for 20 years….instead God gave me the hint to train military women full-time when my orders in May 2020 to move farther away from the hubby (an extra 3 years on top of the 5 years we were already physically separated).
Military women are my mission. I want them to win. I want them to crush their PT test and feel confident in uniform. I want them to feel certain with their routine with an uncertain unpredictable life. I want them to become the high-performing leader at work AND at life.
The lesson here is that overnight success doesn’t exist- especially for long-term growth. I didn’t have viral posts or videos. I didn’t have a million dollar loan or family handing me money to start.
I had a dream and a passion to help. Money has never been the goal- the people are.
Because my hope is when I die…I want the people that I’ve inspired in my lifetime to say “because of you, I took a chance on me.”